Managing Olympic Sport Organisations

 

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Contents

Chapter 1 Organising an Olympic Sport Organisation . 1

Leigh Robinson •
Andreu Camps Povill • Ian Henry • Luc Vandeputte • Mark Clark

Section 1.1 Operating
Environment of Olympic Sport Organisations 2

Illustration 1.1
Operating Environment: Trinidad and Tobago Olympic Committee 7

Section 1.2 Nature of
Olympic Sport Organisations . 11

Illustration 1.2
Structural Change in an NOC:

The Case of the
British Olympic Association 18

Section 1.3 Governance of
Organisations . 22

Illustration 1.3
Governance of the Estonian Olympic Committee 35

Section 1.4 Information
Management and Information Technology 37

Illustration 1.4
Information Management in the

Oceania National
Olympic Committees Continental Association 43

Section 1.5 Management of
Change . 45

Illustration 1.5
Changing the Governance of South African Sport 52

c Case Study 1 The Nature of the
Olympic Council of Malaysia 55

Chapter 2 Managing Strategically . 61

Emmanuel Bayle •
Joan Duncan • Jean-Loup Chappelet • Nicos Kartakoullis

Section 2.1 Preparing for
the Strategic Process 63

Illustration 2.1
Preparing for Strategic Planning:

New Zealand
Olympic Committee Inc. 68

Section 2.2 Diagnosis of
the OSO Environment . 70

Illustration 2.2
Environmental Diagnosis for the Cyprus National Olympic Committee 75

Section 2.3 Vision,
Values, Mission and Strategic Objectives 77

Illustration 2.3
Vision, Values, Mission and Strategic Objectives of the

Papua New Guinea
Olympic Committee: Strategic Plan, 2006-09 83

Section 2.4 Action Plans 84

Illustration 2.4
Swaziland Olympic and Commonwealth

Games Association
National Strategic Framework 88

Section 2.5 Control and
Evaluation . 90

Illustration 2.5
Evaluation Criteria: Fédération Française de Canoë-Kayak 95

c Case Study 2 Developing the
Strategic Plan of the Zimbabwe Olympic Committee 98

Chapter 3 Managing Human Resources 107

Jean Camy • Leigh
Robinson • Packianathan Chelladurai • Marie Leroux

Section 3.1 Organising
Human Resources Management . 109

Illustration 3.1
Office Rules and Regulations of the Barbados Olympic Association Inc. 114

Section 3.2 Developing a
Human Resources Strategy 120

Illustration 3.2
HRM Strategy of the Comité National Olympique et Sportif Français 124

Section 3.3 Recruiting
and Motivating Human Resources . 128

Illustration 3.3
Motivations of Volunteers

in the Qatar
National Olympic Committee 134

Section 3.4 Developing
Human Resources Through Training 137

Illustration 3.4
Training Policy for Sport Administrators

of the National
Olympic Committee of Albania 144

Section 3.5 Developing
Skills for Managing Human Resources 146

Illustration 3.5
Managing Conflict in National Federations 154

c Case Study 3 Human Resources
Assessment and Design

for the Gambia
National Olympic Committee 157

Chapter 4 Managing Finance 163

Ghassan Haddad

Section 4.1 Good
Financial Management 164

Illustration 4.1
Principles of Financial Management:

Papua New Guinea
Olympic Committee 168

Section 4.2 Financial
Planning 170

Illustration 4.2
Financial Planning in British Swimming 176

Section 4.3 Budgeting . 177

Illustration 4.3
Budgeting in the Comité Olímpico Ecuatoriano 184

Section 4.4 Accounting
for Finances 190

Illustration 4.4
United States Olympic Training Center Waiver and Release of Liability 196

Section 4.5 Evaluation
and Reporting . 198

Illustration 4.5
Evaluation of the Coaching Development Programme

of the Palestinian
Rowing Federation 207

c Case Study 4 Generally Accepted
Accounting Principles: Swiss Olympic Association 210

iv CONTENTS

Chapter 5 Managing Marketing . 219

Alain Ferrand •
Andreu Camps Povill • Damjan Pintar

Section 5.1 What Can We
Market? 221

Illustration 5.1
Managing the Exchange Between an NOC

and Its Main
Sponsors: Comité Olímpico Argentino 229

Section 5.2 Managing the
Quality of the Offering . 231

Illustration 5.2
Assessment of Perceived Quality Offered by the

Romanian Olympic
and Sports Committee 238

Section 5.3 Developing a
Marketing Communication Strategy 240

Illustration 5.3
Managing Public Relations: Kuwait Olympic Committee 247

Section 5.4 Managing
Sponsorship . 249

Illustration 5.4
Sponsorship Plan of the Philippine Amateur Swimming Association 257

Section 5.5 Developing
and Managing a Marketing Strategy 259

Illustration 5.5
Sport Marketing Plan: Lesotho National Olympic Committee 268

c Case Study 5 Marketing of the Olympic
Committee of Slovenia,

Association of
Sports Federations 272

Chapter 6 Organising a Major Sport Event . 279

Laurent Boyer •
Denis Musso • Gérard Barreau

Laurence Boyer
Collas • Amar Addadi

Section 6.1 Deciding
Whether to Organise a Sport Event . 282

Illustration 6.1
Deciding Whether to Bid: Fédération Française de Badminton 285

Section 6.2 Legal and
Functional Structures . 288

Illustration 6.2
Organisational Structure of the 2003 South Pacific Games 294

Section 6.3 Organising
the Sport Event 298

Illustration 6.3
The 9th World Athletics Championships: Paris 2003 305

Section 6.4 Managing
Human Resources for a Sport Event 308

Illustration 6.4
Management of Volunteers at the

Winter Universiade
Innsbruck/Seefeld 2005 319

Section 6.5 Organising
Amenities, Sites and Spaces 323

Illustration 6.5
Facilities, Sites and Spaces for the

Rio de Janeiro
2007 Pan American Games 330

c Case Study 6 Organising the
Mediterranean Games: Almería 2005 333

References 345

Index 347

About the Contributors 357