The Role of Football Companies in Supporting Investment Decisions in the Sports Sector

By Dr. Hamada Eid Nawar Alantably

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Study Overview

This study aimed to investigate and identify several core areas regarding the integration of football companies into the sports landscape in Egypt:

The main activities and functions that football companies can perform to support investment decisions within Egyptian sports.

The investment strategies of sports clubs aimed at securing funding sources to support professional football.

The potential financial and structural sources upon which football companies can rely to drive sports investment decisions.

The key challenges impacting the efficiency and effectiveness of football companies in bolstering sports investment decisions in Egypt.

Providing actionable recommendations to maximize the role of football companies in fostering sports investment efficiency.

Methodology

The researcher employed a descriptive survey methodology due to its suitability for the nature of the study.

The research sample was selected using a purposive-random sampling method, comprising a total of 187 participants distributed across key sectors:

Sports Club Management & Employees: 60 participants (including board members, executive managers, sports activity managers, and staff from marketing, investment, and financial departments across clubs such as Misr Lel-Makkasa, Petrojet/Petrosport, Goldi, Wadi Degla, Misr El-Gadidda [MVB], and Al Ahly).

National Sports Council Employees: 30 participants.

Egyptian Football Association Employees: 30 participants.

Football Experts and Media Specialists: 30 participants.

Investors and Businessmen in the Sports Sector: 27 participants.

Olympic Committee Employees: 10 participants.

The primary tool used for data collection was a structured questionnaire.

Key Findings

Legislative Barriers: Current laws and regulations at the time did not adequately provide the legal framework or opportunity for the establishment and operation of independent football companies in Egypt.

Corporate Sponsorship: There is an urgent need to encourage major commercial enterprises, investment firms, and large governmental entities to sponsor football teams and competitive championships.

Investment Awareness: A significant portion of investors lack a comprehensive understanding of the true role and potential impact that football companies can wield in supporting and driving sports investment decisions.